Cellular Automaton Media Strategy

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Three different companies (yellow, orange, and green) in the same market are competitors.

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This Demonstration examines the impact of media on consumers by forecasting their behavior after being exposed to ad spots.

Blue cells represent consumers who have lost interest; "disloyalty" controls the chance for a previous customer of a company to stop being a customer. The yellow, orange, and green cells represent interest in the corresponding company; "interest" controls the chance for someone to become a customer of the company.

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Contributed by: Anahit Manasyan (March 2011)
Open content licensed under CC BY-NC-SA


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Details

This Demonstration was created during the New Kind of Science Summer School 2008 (NKS|Online) in Burlington, Vermont.



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