Cellular Automaton Media Strategy

Three different companies (yellow, orange, and green) in the same market are competitors.
This Demonstration examines the impact of media on consumers by forecasting their behavior after being exposed to ad spots.
Blue cells represent consumers who have lost interest; "disloyalty" controls the chance for a previous customer of a company to stop being a customer. The yellow, orange, and green cells represent interest in the corresponding company; "interest" controls the chance for someone to become a customer of the company.


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This Demonstration was created during the New Kind of Science Summer School 2008 in Burlington, Vermont.
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