Cellular Automaton Media Strategy
Three different companies (yellow, orange, and green) in the same market are competitors.[more]
This Demonstration examines the impact of media on consumers by forecasting their behavior after being exposed to ad spots.
Blue cells represent consumers who have lost interest; "disloyalty" controls the chance for a previous customer of a company to stop being a customer. The yellow, orange, and green cells represent interest in the corresponding company; "interest" controls the chance for someone to become a customer of the company.[less]