The Long Tail

Requires a Wolfram Notebook System

Interact on desktop, mobile and cloud with the free Wolfram CDF Player or other Wolfram Language products.

Requires a Wolfram Notebook System

Edit on desktop, mobile and cloud with any Wolfram Language product.

The Long Tail is a term coined by Chris Anderson to refer to the power law relationship between the rank of a product by market share and its level of sales. If represents a product's rank, then its level of sales will be proportional to . Anderson argues that as the number of unique product offerings expands, the traditional order following an 80/20 rule is giving way to a new order in which market share is shifted from the hits (the head of the distribution represented in red) to niche products (the long tail represented in orange).

Contributed by: Fiona Maclachlan (March 2011)
Open content licensed under CC BY-NC-SA


Snapshots


Details

detailSectionParagraph


Feedback (field required)
Email (field required) Name
Occupation Organization
Note: Your message & contact information may be shared with the author of any specific Demonstration for which you give feedback.
Send